Founded in 2019, BassReaper Bait Company is a small, family-owned soft plastics bait manufacturer built by anglers, for anglers. 

What started as a passion for creating better-performing baits has grown into a brand dedicated to innovation, quality, and helping fishermen catch more fish.

At BassReaper, we don’t believe in copying what’s already on the market. We specialize in designing and producing original, custom-engineered soft plastic baits that deliver unique actions, superior versatility, and the confidence anglers need when every bite matters. Every bait is carefully developed, tested, and refined on the water before it ever reaches a tackle box.

Our mission is simple: create high-quality products that give anglers an edge, whether they’re chasing a personal best, competing in a tournament, or simply enjoying a day on the water with family and friends.

As a family-owned company, we take pride in every bait we produce and every customer we serve. From our innovative designs to our commitment to craftsmanship, BassReaper Bait Company is dedicated to building products that help anglers succeed.

Built to Reap. Designed to Perform. Proven on the Water.

Thank you for supporting a small American business and being part of the BassReaper family.